When I was way back in my early twenties and purchasing my first
custom-built bicycles, what defined a custom bicycle at that time is
very different from what it is today in the minds of many. Back in the
1970s a custom-built bicycle was defined through the work of the very
best builders, by a much higher level of quality and craftsmanship than
the level of quality that was to be found in production-level bikes
produced by, or for, the major brands of bicycles (Raleigh, Trek,
Schwinn, Univega, Fuji, Bianchi etc.) at the time. The expectation of
many consumers of custom-built bicycles was that they would be
purchasing something that was much more refined than a production-level
frame or bicycle. In touring bicycles it also meant that many frame
builders (Merz, Gordon, Braxton, Laing etc.) would build their own
custom-made racks, and sometimes pannier/rack systems, that were an
attempt to provide bicycles a much higher level of quality and
performance than the production-level products that were currently on
the market. During the 1970s and 1980s the very best of the American
builders of custom-built bicycle frames, of lugged- or fillet-brazed
construction, produced a level of execution that went so far beyond the
quality level of mass-produced bicycle frames that they, at least in my
experience, essentially made a complete joke of the junk that was being
offered by larger manufacturers. There was an immense gap in quality
between the very best custom-built bicycles and those built by the mass
manufacturers, or by those offered by “custom” builders that did not
produce true custom bicycles (Colnago, Masi, Schwinn Paramount etc.)
that found their way to the hands of American customers.
That has all changed. The evolution of frame design and materials
(aluminum, titanium, carbon fiber etc.) that picked up speed in the
1970s and early 1980s led to a transformation in frame construction
techniques. The rough, unfinished welding of frames, once considered
unthinkable as an acceptable process for building frames, changed
everything. It became at first commonplace, and then ubiquitous to such
a degree that other production techniques have become rare in steel,
aluminum and titanium frames. Welding, as an extremely profitable,
quickly executed, crude industrial process that is so widespread, opened
up the door, quite necessarily, to the re-defining (downwardly)of
quality and craftsmanship standards in bicycle frames. We are now in an
era of quality without craftsmanship (or a totally redefined sense of
craftsmanship) or finish in which a bicycle frame can be executed to the
lowest construction standards and still be regarded as being well-made
as long as it doesn't fall apart in use. It seems absurd to me and I
can't change it, so I simply aspire to a different and more realistic
standard in which refined craftsmanship and finish, following a
centuries-old tradition in metal working, play an integral role in
defining quality. I personally look at welding, as a building process,
as being necessary in the building of inexpensive production bicycle
frames. I personally don't see welding as a viable part of custom
building. As a custom builder, dedicating a significant part of my life
to my work, why would I want to produce a level of quality that is no
better than that which may be found in factory-built bicycles that cost
$300? I don't want to do something badly just to make money.
As a custom builder it is my responsibility to consumers to offer
products that represent a very different level of quality, design and
performance than may be found in mass-produced products. Consequently,
as a builder of bicycle frames and touring racks of steel tubing I'll
never produce TIG-welded frames or racks. To me, such products do not
represent custom quality. I will also never build touring bikes that
incorporate other brands of racks and panniers that are poorly designed
and that are built to an extremely low standard of quality and
performance. It is my goal as a builder to work to expand upon the
highest standards of design, detailing, quality, performance and the
aesthetic values that were initiated by a small number of the very best
of the American frame builders in the 1970s and 1980s.